SM STUDIO

The three stages

① Ideas — Claude drafts title, caption and visual direction. Click any text to edit it, or comment; that is the feedback. Hit Sign off idea when happy and Claude builds the artwork.
② Artwork — the built visual, large, with the caption as it will publish. Comment or edit to iterate; Approve artwork sends it to Buffer.
③ Buffer & Learnings — one row per idea with a Status column (approved-not-yet-queued / in queue / published), then performance metrics (likes, saves, shares, reach…) once Buffer has data (~24h lag). Reposted ideas show V1 vs V2 side by side with the differences marked. While a post is still in the queue (not yet published), ↩ Pull back from Buffer withdraws it and returns the card to ② Artwork so you can change it and re-approve. Once published it can't be pulled.

Who has the ball — the whole system in one rule

Every card belongs to exactly one side at any moment, worked out automatically from the card itself:
Your turn (lime strip) — cards waiting on your verdict. Clear the strip and you're done.
With Claude (cyan strip) — cards Claude owes work on, each labelled with exactly what ("answer your changes", "build the artwork", "queue it to Buffer"…) and how long it's been waiting. The moment you edit, comment, sign off or approve anything, the card moves here by itself — there is nothing to send and no button to press. It moves back when Claude has actually done the work (its reply on the card is the receipt).
Neither strip showing a card = nothing in flight.

Claude's loop

The bar at the very top shows the heartbeat: when Claude's automatic pass last visited, what it did, and when the next visit is due. The loop runs every 2 hours, 8am–8pm, while the Claude app is open on your Mac — if the app is closed, cards simply wait. A card stuck "With Claude" longer than two visits shows its age in amber; that means something's wrong and worth a nudge in a chat.

Saving

Every edit autosaves within a second — the badge top-right always shows the current state (saving… / saved ✓). If it says saved, nothing can be lost.

Details

• Cyan-edged cards need your eyes: “Updated — review me” = Claude reworked it since your last look; “Awaiting your sign-off / approval” = waiting on your first verdict.
• Titles have a soft 60-character limit — a counter appears while you edit one; keep to one line where you can.
• Reject moves a card to the collapsed list at the bottom (restorable). × deletes permanently.
• 🎤 dictates a comment. If another tab saved changes meanwhile, this page reloads itself rather than overwriting.
• Audience chip on each idea tags who it's aimed at (coach / player / parent / club / all) — set it or leave as "—".
• Claude Design prompt — open it under the visual direction field to get a ready-to-paste prompt (size, brand style, copy) for claude.ai/design; "Copy" puts it on your clipboard.
• Data lives in Supabase (project TB-Review) — the Brand Brief and Workflow docs are in the targetbound-social repo.